Reference for getting objectives for your site

You can check this site & click on button no. 2 & displays what are customer's objectives for creating a site:

http://www.webobjectives.com/

Another site for objectives:

http://www.3w-designs.co.uk/textonly/new-web-site-aims.html

It will give you objectives that can be applicable for most of them:

http://www.astraconsultants.com/why.htm